
United Kingdom: When the lights dim in a London club, a new kind of buzz starts up on phones. In the past, a night out meant dancing, drinks, and a few rounds of darts.

Imagine a Friday night where the only thing you need to bring to a club is your phone. In 2024, the average UK millennial spends 12 minutes per evening scrolling through a mobile gaming app before heading out, and 65 % say the games influence their choice of venue. vegas hero.